"After going through this process, the most valuable thing is that our team all now know exactly who we are trying to be as a brand, and that's more powerful than anthing for the day-to-day”

"Without Grain's brand led sessions, some of the key moments over the past 12 months don't happen for us”

“It's like having an in-house creative team to lean on to keep our content in line with our identity. Without a known identity, you are winging it a little bit.”