Case Study
Over the past 3 years, we’ve helped William Wood to generate some serious value with video production. The most notable project being the Black Friday Social Campaign Launch created in 2024.
A partnership since 2022.
From early brand strategy sessions with the team, we know their aspirations are beyond furniture. Their social first strategy, to date, has created more than just product demand, and more of a lifestyle & aesthetic for their audience to strive towards.
Pushing Industry Boundaries
These brand values has to be baked into the creative concept. Taking inspiration from the fashion and beauty campaigns: the big bag was born. The concept of pushing past their physical product range was fresh and exciting. It moulded perfectly to the primary goal of this campaign, which was to be muted but loud at the same time, drawing eyes to the logo and the Black Friday offer.
The Creative Concept
Shooting in central London is always extremely energising, but extremely challenging, meaning a demanding pre-production schedule. Our team managed everything from location scouting to liaising with councils for filming permits to preparing a backup shot list in the event of unforeseen changes to the shoot schedule to directing the talent. The city was definitely alive on shoot day and the team did an amazing job of execution under crowd and time constraints.
Production & Delivery
1950%
sales revenue ROI
2500
social engagements
90k
social views
Project Production Crew
Producer | Director | DOP | 1st AC | Editor & Colourist
NPD Hero Video
France Launch Video
Tuscany Launch
Brand Strategy Sessions
