Case Study
The Dalton’s Diaries
Dalton’s came to us earlier this year with an idea.
“we’d like to be producing some regular high quality video amongst our existing social activity. We want people to connect to what we do more.”
Having worked with their team on past projects, there was an immediate opportunity to bring their authenticity out on camera in a series of social videos - and with that, planning for ‘The Dalton’s Diaries’ began.
x7 docustyle videos featuring x7 different team members.
Non-scripted narratives to show the authentic day-to-day.
Showcase brand values - family feel, responsible farming, quality of product.
Social Ad
Episode 1
40k+
episode views
1k+
episode engagements
videographer
2
days shoot
1
1
editor
A series like this would not only give us opportunity to dedicate screen time to each incredible person in the business - but more importantly, provide Dalton’s with a bank of 7 episodes to be a continuous presence on social, rather than putting all weight & budget into one video.
With the competition for viewer attention forever increasing, a multi video approach can be so effective in driving the awareness and engagement targets you need as a business. They provide more touch points to enter your audiences subconscious and give you flexibility to cover separate topics, rather than squeezing them all into one video.
Sprinkling in some high production, story driven video to elevate your social pages is a really effective way to create the next level of connection to your brand.